Escobar: struggle for surviving and sustaining business in emerging markets

What is it about?

Escobar, a popular fast-food business, is struggling with financial difficulties, increased competition, and the departure of a key partner. Amir, the owner, must decide how to sustain and grow the business while managing operational challenges. This case explores strategic decision-making, partnerships, and business model adjustments to ensure long-term success in a competitive market. Students will analyze Escobar’s challenges using frameworks like Porter’s Five Forces and the Business Model Canvas to develop practical solutions.

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