What is it about?
The purpose of this paper is to examine how a foreign subsidiary operates in emerging markets and integrates market orientation with organizational learning to achieve a competitive lead. It is an attempt to fill an evident gap in the literature of integrating organizational learning into a market-oriented competitive strategy through using a four-step collective learning cycle at a foreign subsidiary located in Egypt.
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Why is it important?
This work advances the theory of organizational learning by testing the theme of collective learning cycle in a real work setting. It presents a real example of aligning market orientation into a collective learning cycle directed toward achieving competitive advantages.
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This page is a summary of: Exploiting market-oriented collective learning cycle to leverage competitive advantage at a foreign subsidiary in emerging markets, European Business Review, January 2020, Emerald, DOI: 10.1108/ebr-03-2018-0063.
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