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The covid-19 pandemic presented a high risk to businesses due to its unprecedented nature. We show the challenges encountered by women entrepreneurs in the beauty industry and how some managed to identify opportunities during the pandemic.
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This page is a summary of: Opportunity recognition during the COVID-19 pandemic: a case study of Ghanaian women entrepreneurs in the beauty industry, Continuity & Resilience Review, April 2023, Emerald,
DOI: 10.1108/crr-07-2022-0011.
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