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Public relations students need to learn not just technical and workshop skills required by their future employers but also have to obtain training in communication ethics, handling social causes, and working with activists to prevent controversies and crises.

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This page is a summary of: Caring or selling? Communicating values or promoting products in PR education, Corporate Communications An International Journal, July 2024, Emerald,
DOI: 10.1108/ccij-12-2023-0186.
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