What is it about?
The UN Sustainable Development Goals (SDGs) provide a new Corporate Social Responsibility (CSR) framework for business. In this study, I examine how firms online communicate about the SDGs. I find that through talking firms are able to associate their past, present, and future practices with this new framework and recreate their identity.
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This page is a summary of: Narrative fidelity: making the UN Sustainable Development Goals fit, Corporate Communications An International Journal, October 2020, Emerald,
DOI: 10.1108/ccij-01-2020-0032.
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