Estimating customer lifetime value for new product development based on the Kano model with a case study in automobile industry

Arash Shahin, Somayeh Mohammadi Shahiverdi
  • Benchmarking An International Journal, July 2015, Emerald
  • DOI: 10.1108/bij-10-2013-0099
The author haven't finished explaining this publicationThe author haven't finished explaining this publication

The following have contributed to this page: Professor Arash Shahin