What is it about?
The findings of the study suggest that perceived relative advantage and attitude influences the intention to participate in the sharing economy. Intention to participate in the sharing economy positively influences transformation expectations. Materialism moderates the relationship between intention to participate and transformation expectations of consumers.
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This page is a summary of: Cab-sharing services and transformation expectations of consumers: the moderating role of materialism, Benchmarking An International Journal, March 2022, Emerald, DOI: 10.1108/bij-09-2021-0525.
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