What is it about?

The aim of this paper is to provide an approach to analyze the performance of TV programs and to identify what can be done to improve them.

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Why is it important?

To determine which TV programs should be replaced or modified is a complex decision that has not been addressed in the literature. The advantage of using a multi-criteria decision-making (MCDM) approach is that analysts can choose as many criteria as they want to rank TV programs, rather than relying on a single criterion (e.g., audience, share, target rating point).

Perspectives

This work represents the first time that robust MCDM methodology is applied to an audience data set to analyze the performance of TV programs and to identify what can be done to improve them. This study shows the application of a detailed methodology that is useful for the improvement of TV programs and other entertainment industry content.

Liz Hassad de Andrade
Fundacao Getulio Vargas

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This page is a summary of: Performance of TV programs: a robust MCDM approach, Benchmarking An International Journal, February 2020, Emerald, DOI: 10.1108/bij-07-2019-0316.
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