THE PRESCRIBED MODEL IS USEFUL FOR IDENTIFYING THE COST LEADERS FROM A SET OF COMPETING FIRMS

What is it about?

LIKE MANY OTHER FAMOUS RESEARCHERS FOR EXAMPLE HUNT, PORTER, COOL & SCHENDEL, HATTEN & HATTEN, THIS PAPER HAS PROPOSED A NEW TECHNIQUES TO DETERMINE GROUPS WITHIN AN INDUSTRY USING DEA

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Why is it important?

THIS PAPER HAS EXTENDED THE PHILOSOPHY DEPICTED BY FARRELL. IN ORDER TO ANSWER THE QUESTION WHY ALL RIVALS DO NOT FALL IN ONE RADIAL LINE AND WHY THEY DO SPREAD IN THE SPACE, TWO UNIQUE PROPERTIES WERE INTRODUCED. THE RADIAL ONE IS MENTIONED AS COST AND THE REMAINING DIMENSIONS ARE REFERRED UNDER VARIOUS OTHER QUALITIES. AN NON-CENTRAL PRINCIPAL COMPONENT ANALYSIS IS APPLIED TOMEASURE THESE QUALITIES.

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