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For green FMGC products, green packaging claims are more persuasive than claims that do not reference the environment. In most cases, emotional green packaging claims are more persuasive than rational green packaging claims.
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This page is a summary of: The persuasive effects of emotional green packaging claims, British Food Journal, October 2019, Emerald,
DOI: 10.1108/bfj-08-2019-0652.
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