What is it about?

The purpose of this research paper is to identify and describe the fresh fruit consumers in Spain, according to their food related lifestyle. Four segments have been identified, quantified and described. The information obtained in this study gives interesting new insights for the marketing strategies of the fresh fruit sector in Spain.

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This page is a summary of: Characterisation of fresh fruit consumption in Spain based on food-related lifestyle, British Food Journal, October 2019, Emerald, DOI: 10.1108/bfj-04-2019-0253.
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