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A cell phone with mobile money system goes a long way to mitigate market risk. In the process of transacting via mobile money system the rural farm business is potentially positioned to access market relevant information regarding supplier price changes, and competitive selling prices over many geographic areas across product line through product stakeholders. In this regard, to the rural farm entrepreneur, the mobile money is more that a bank teller but a financial market with information spillovers.

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This page is a summary of: Mobile money system and market risk mitigation: an econometric case study of Kenya's farm business, Agricultural Finance Review, November 2020, Emerald,
DOI: 10.1108/afr-05-2020-0071.
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