What is it about?
If you want to be part of a new generation that visualises a new way of running sustainable live music festivals then this article is for you! We show the experiences of promoters implementing on-site eco-friendly practices and how they successfully engaged their patrons on sustainable practices via multifaceted strategies.
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Photo by Krists Luhaers on Unsplash
Why is it important?
Our findings show that on-site eco-friendly practices are appreciated by loyal patronage that influence new visitors via a sense of communitas.
Perspectives
I hope this article invites a new generation of music industry professionals to adopt eco-friendly practices in their live music festivals. Adopting green practices is possible thanks to the festival's community support in on-site eco-friendly initiatives and an effective environmental communication strategy.
Dr Marisol Alonso Vazquez
Read the Original
This page is a summary of: Eco-friendly practices and pro-environmental behaviours: the Australian folk and world music festival perspective, Arts and the Market, July 2021, Emerald, DOI: 10.1108/aam-10-2020-0046.
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