Broadway shows stay open longer if they win the Tony Award for Best Musical
What is it about?
In this article, I compared the length of open-ended runs of Broadway plays and musicals to see of receiving a Tony Award nomination or win extended the show's run. I found that the Tony Award for Best Musical was the award most strongly associated with a longer run. Winning that Tony Award tripled a show's likelihood of remaining open. However, most awards and nominations had no statistically significant impact on the longevity of a Broadway production.
Why is it important?
Broadway theatre productions sell $1.3 billion in tickets and make a total contribution of over $12.5 billion to the New York City economy. Understanding the impact of the Tony Awards have on the length of a show's run can have economic benefits to artists, producers, and other individuals in the NYC theatre industry. Additionally, this article can help patrons understand when they should plan to see a production.
The following have contributed to this page: Dr Russell T. Warne
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