The Portuguese online wine buying consumer

José Freitas Santos, José Cadima Ribeiro
  • EuroMed Journal of Business, September 2012, Emerald
  • DOI: 10.1108/14502191211265343

The Portuguese online wine buying consumer

What is it about?

A survey was conducted in a Portuguese online wine shop during the last three months of 2009. The questionnaire included questions about the consumers’ socio‐demographic characteristics, motivations, buying habits and factors influencing online buying behaviour.

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The following have contributed to this page: Professor José Cadima Ribeiro and Professor José Freitas Santos