To what degree can creative employees be encouraged/motivated to align with leader's creative vision

What is it about?

The inductively generated themes uncover interrelating issues of relevance to owners and managers relating to: vision and alignment; creative growth; creative evaluation and rewards.

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Why is it important?

Practitioners within the creative industries can potentially benefit from the observations because they are empirically based rather than being purely theoretical, and focus on both employees and clients. These also appear to go beyond the themes identified within previous studies within these same creative industry sectors. The investigation and reflections may also act as a useful starting‐point for further research into the formation and management of a creative brand.