The effect of personality traits on private brand consumer tendencies

  • A cross‐cultural study of Mediterranean countries
  • Ram Herstein, Sigal Tifferet, José Luís Abrantes, Constantine Lymperopoulos, Tahir Albayrak, Meltem Caber
  • Cross Cultural Management An International Journal, April 2012, Emerald
  • DOI: 10.1108/13527601211219883

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The following have contributed to this page: Sigal Tifferet and Professor Tahir Albayrak