The moderating effect of uncertainty‐avoidance on overall perceived value of a service purchased online

  • Carmen M. Sabiote, Dolores M. Frías, J. Alberto Castañeda
  • Internet Research, March 2012, Emerald
  • DOI: 10.1108/10662241211214557

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http://dx.doi.org/10.1108/10662241211214557

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