Trial, repeat purchase and spillover effects of cobranded extensions

  • Vijay Ganesh Hariharan, Ram Bezawada, Debabrata Talukdar
  • Journal of Product & Brand Management, April 2012, Emerald
  • DOI: 10.1108/10610421211215409

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http://dx.doi.org/10.1108/10610421211215409

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