Sensory cues and shoppers' touching behaviour: the case of IKEA

  • Bertil Hultén
  • International Journal of Retail & Distribution Management, March 2012, Emerald
  • DOI: 10.1108/09590551211211774

The authors haven't yet claimed this publication.

Read Publication

http://dx.doi.org/10.1108/09590551211211774

In partnership with:

Link to Emerald showcase