Frequency of CRM implementation activities: a customer‐centric view

  • Molan Kim, Jeong Eun Park, Alan J. Dubinsky, Seoil Chaiy
  • Journal of Services Marketing, April 2012, Emerald
  • DOI: 10.1108/08876041211215248

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http://dx.doi.org/10.1108/08876041211215248

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