Segmenting the toy industry: a study of pre‐teen Millennials

  • Anthony Patino, Velitchka D. Kaltcheva, David Lingelbach, Dennis A. Pitta
  • Journal of Consumer Marketing, March 2012, Emerald
  • DOI: 10.1108/07363761211206401

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http://dx.doi.org/10.1108/07363761211206401

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