The emergence of marketing in Millennial new ventures

  • David Lingelbach, Anthony Patino, Dennis A. Pitta
  • Journal of Consumer Marketing, March 2012, Emerald
  • DOI: 10.1108/07363761211206384

The authors haven't yet claimed this publication.

Read Publication

http://dx.doi.org/10.1108/07363761211206384

In partnership with:

Link to Emerald showcase