Gender differences in information search strategies for a Christmas gift

Michel Laroche, Gad Saad, Mark Cleveland, Elizabeth Browne
  • Journal of Consumer Marketing, November 2000, Emerald
  • DOI: 10.1108/07363760010349920

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http://dx.doi.org/10.1108/07363760010349920

The following have contributed to this page: Mark Cleveland and Dr Michel Laroche