Linking strategy to value

Eugene G. Lukac, Don Frazier
  • Journal of Business Strategy, July 2012, Emerald
  • DOI: 10.1108/02756661211242708

How to contribute to both strategy and value

What is it about?

Shareholder value is a common concept. Regardless of the organization, it is driven by increasing revenue, increasing margin, and efficient use of resources. Strategy is unique to each organization -- it's how an organization differentiates itself from others. A corporate initiative must do both: contribute to shareholder value while enabling the achievement of its strategic vision. The article describes a systematic approach for linking initiatives to both strategy and value.

Why is it important?

The approach described will be of interest to strategists needing to clarify corporate strategy by showing explicitly which paths to value are being taken -- and which ones are not being taken. It will be of interest to board members, executives or managers who need to justify, or understand the significance, of a proposed corporate initiative. And it will be of particular interest to technology executives needing to formulate IT strategies with a direct line of sight to corporate goals.

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The following have contributed to this page: Eugene Lukac