The effect of behavioural activation and inhibition on CRM adoption

  • Joseph Vella, Albert Caruana, Leyland F. Pitt
  • The International Journal of Bank Marketing, January 2012, Emerald
  • DOI: 10.1108/02652321211195695

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http://dx.doi.org/10.1108/02652321211195695

The following have contributed to this page: Professor Albert Caruana