“What? I thought Samsung was Japanese”: accurate or not, perceived country of origin matters

Peter Magnusson, Stanford A. Westjohn, Srdan Zdravkovic
  • International Marketing Review, September 2011, Emerald
  • DOI: 10.1108/02651331111167589

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http://dx.doi.org/10.1108/02651331111167589

The following have contributed to this page: Peter Magnusson