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This page is a summary of: How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding20101Teemu Moilanen and Seppo Rainisto. How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding. Palgrave Macmillan, Basingstoke, 2009. 202 pp. ..., International Marketing Review, July 2010, Emerald, DOI: 10.1108/02651331011058626.
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