Soft leadership: a new direction to leadership

  • M.S. Rao
  • Industrial and Commercial Training, April 2013, Emerald
  • DOI: 10.1108/00197851311320559

Soft Leadership

What is it about?

Soft Leadership is a new direction to leadership coined by me. There are many leadership styles and most of them are outdated. Hence, I coined this concept as it is needed in this 21st century.

Why is it important?

Soft Leadership can be applied to companies to improve bottom lines to achieve organizational excellence and effectiveness. This new leadership perspective can be applied to countries to ensure global peace and prosperity


Professor M. S. Rao
MSR Leadership Consultants India

The paper discovers how the soft leaders adopt tools such as influence, persuasion, negotiation, appreciation, motivation, and collaboration for the collective good. It explains how soft leadership is different from other leadership styles. It describes the significance of soft leadership and differentiates between soft and hard leadership through examples. It substantiates with Dave Ulrich's Leadership Code. It provides the questions posed by participants during the webinar organized by International Leadership Association (ILA) with answers. It calls upon readers to consider how leadership insights acquired from this manuscript may be applied individually and organizationally to make a difference in the lives of others.

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