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To appeal to the public, considering all potential sources they might search, most plastic surgeons will find their time best spent on building and maintaining a good website and developing an approachable persona on social media. Through our professional societies and their public reach, innovation can be used to burnish the brand of the board certified plastic surgeon.

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This page is a summary of: Discussion, Plastic & Reconstructive Surgery, February 2019, Wolters Kluwer Health,
DOI: 10.1097/prs.0000000000005206.
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