The Divergence of Ethics and Professionalism in the Social Media Arena

What is it about?

Evidence supports the importance of high quality ethical and professional standards in plastic surgery. However, ethics and professionalism have diverged significantly due to the prevalence of social media, the impact of patient expectations, competition among professionals, entrepreneurism, changing social mores and new standards of advertising. Nevertheless, the two domains retain commonality over patient safety and patient protection. Though the standards of acceptable professional behaviors continue to evolve, we hope to maintain a strict definition of ethics and professionalism in plastic surgery that is both modern and upholds the dignity of our profession.

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