What is it about?

How on earth do industry analysts come up with their predictions? How can they possibly know what is coming next? Which technology trend will catch on? The next big thing?

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This page is a summary of: Prologue: King of the Hill?, January 2016, Oxford University Press (OUP),
DOI: 10.1093/acprof:oso/9780198704928.003.0001.
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