Getting mobile right: start with who and why, not what and how

  • Charlie Rapple
  • Learned Publishing, October 2012, Wiley
  • DOI: 10.1087/20120403

What is it about?

Learn how to find out what readers of scholarly publications actually want to do with those publications on mobile devices, and how to get away from the limitations imposed by past ways of making information available.

Why is it important?

The article is now free for anyone to read, and its simple guidance is still relevant to publishers, many of whom could still do more to make the most of mobile.


Chia-Hua Hsu
National Central University

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The following have contributed to this page: Charlie Rapple, Mrs Charlotte Arbuthnott, and Chia-Hua Hsu