What is it about?
Analysis of Google Alerts collected about libraries, museums, galleries, and archives to see if Google Alerts can help these institutions make decisions about where to publicize their work or whether current publicity efforts are useful.
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This page is a summary of: Content Analysis of Google Alerts for Cultural Heritage Institutions, Journal of Web Librarianship, November 2017, Taylor & Francis,
DOI: 10.1080/19322909.2017.1369374.
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