Publication not explained
This publication has not yet been explained in plain language by the author(s). However, you can still read the publication.
If you are one of the authors, claim this publication so you can create a plain language summary to help more people find, understand and use it.
Featured Image
Read the Original
This page is a summary of: Advertising the Service Offering: The Effects of Preference Heterogeneity, Message Strategy and Gender on Radio Advertising Effectiveness, Journal of Current Issues & Research in Advertising, March 2001, Taylor & Francis,
DOI: 10.1080/10641734.2001.10505111.
You can read the full text:
Contributors
The following have contributed to this page
