An investigation of B-to-B brand value: evidence from manufacturing SMEs in Taiwan

Kaili Yieh, Ching-Hsuan Yeh, Timmy H. Tseng, Yi-Shun Wang, Yu-Ting Wu
  • Journal of Business-to-Business Marketing, March 2018, Taylor & Francis
  • DOI: 10.1080/1051712x.2018.1454645

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http://dx.doi.org/10.1080/1051712x.2018.1454645

The following have contributed to this page: Dr Ching-Hsuan Yeh