What is it about?

This article seeks to understand how relationship quality dimensions develop in cross-border relational exchanges and explores their determinants, including the role of cultural sensitivity, in each relationship phase.

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Why is it important?

In this article, we take a differentiated standpoint with regard to relationship quality concept in cross border exchanges by investigating its nature, forms, and determinants with respect to the relationship’s specified phase and cultural sensitivity influences.

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This page is a summary of: Relationship Quality in Cross-Border Exchanges: A Temporal Perspective, Journal of Business-to-Business Marketing, July 2014, Taylor & Francis,
DOI: 10.1080/1051712x.2014.952179.
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