Factors Influencing Consumers' Attitudes Toward Organic Agricultural Products

What is it about?

The purpose of this study was to determine the factors influencing consumers’ attitudes toward organic agricultural products. The study is correlation research. Results of regression analysis indicated that the variables of health awareness, knowledge of organic products, and consumers’ motivations and age explained 32% of the changes in attitudes about organic products. The authors therefore recommend educational initiatives to increase knowledge and awareness and influence attitudes and consumption habits.

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Why is it important?

The results of step-wise regression analysis سhow that health awareness is the most important variable influencing attitudes toward consumption of organic products.