What is it about?
The article explains how PhD students and other researchers should go about researching a company using a rigorous approach. See http://www.tandfonline.com/doi/abs/10.1080/0969160X.2000.9651636
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Why is it important?
A solid approach is important if your research is to have credibility and your findings to be meaningul
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This page is a summary of: How to research a company, Social and Environmental Accountability Journal, January 2000, Taylor & Francis,
DOI: 10.1080/0969160x.2000.9651636.
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