What is it about?
The paper deals with the selected behaviors of fruit and vegetable consumers of mid-sized cities of a developing economy.
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Why is it important?
Organized retailers can take cues from the findings of the study to decide about location, nature and quality of assortment, and their marketing strategies.
Perspectives
Food purchase and consumption behaviour have been undergoing changes since last decade more so in developing economy. We thought to understand how will these like be in years to come in country like India.
Professor Niraj Kumar
Development Management Institute Society
Read the Original
This page is a summary of: Fruit and Vegetable Consumers’ Behavior: Implications for Organized Retailers in Emerging Markets, Journal of International Food & Agribusiness Marketing, July 2015, Taylor & Francis,
DOI: 10.1080/08974438.2014.940118.
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