Green Apparel Buying: Role of Past Behavior, Knowledge and Peer Influence in the Assessment of Green Apparel Perceived Benefits

Arpita Khare
  • Journal of International Consumer Marketing, July 2019, Taylor & Francis
  • DOI: 10.1080/08961530.2019.1635553

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http://dx.doi.org/10.1080/08961530.2019.1635553

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