What is it about?
For this special issue, we invited contributions that draw on gender as a theoretical concept and work towards theorizing gender and gendering theory in the field of marketing and consumer research. The articles published in the special issue draw attention to the idea that gender is a cultural category that is underpinned by socially constructed and contested assumptions and norms about identity and sexuality. Connecting the study of marketing and consumer behavior to different theoretical perspectives on gender, the articles explore and critically examine the gendered nature and dimensions of contemporary marketplace activity.
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Why is it important?
The articles of the special issue represent the state of art in the field of gender, marketing and consumer behavior. The special issue also contains comentaries from key scholars in the field.
Read the Original
This page is a summary of: Introduction: theorising gender and gendering theory in marketing and consumer research, Journal of Marketing Management, September 2015, Taylor & Francis,
DOI: 10.1080/0267257x.2015.1078396.
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Resources
Psychological Regimes of Truth and Father Identity: Challenges for Work/Life Integration
A paper on work/life balance and male parenting that Kirsi Eräranta and I published in Organization Studies
(Re)constructing economic citizenship in a welfare state – intersections of gender and class
A paper we published with Heidi Hirsto and Saija Katila on the role of the business media as a site of political identity work, positioning, and moral regulation.
A New Social Risk? Social-Scientific Knowledge and Work-Life Balance in Twentieth-Century Finland
Kirsi Eräranta's paper, published in Social Science History, on the reconciliation of work and family, has been discussed recently as a “new social risk” .
The Europeanization of Nordic Gender Equality: A Foucauldian Analysis of Reconciling Work and Family in Finland
Kirsi Eräranta's recent paper, published in Gender, Work & Organization
Contributors
The following have contributed to this page