What is it about?
This paper identifies the drivers of product innovation in Asia different from those in other demographic areas.
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Why is it important?
Asia is an area with significant economic growth. Innovation has been regarded as one of the important factors leading to economic growth. Our research provides insights into Asian economic growth at the business level.
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This page is a summary of: Exploring the drivers of new product success for businesses in Asia: a meta-analysis, Asia Pacific Business Review, July 2013, Taylor & Francis,
DOI: 10.1080/00346764.2013.774190.
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