Hollywood in the world market – evidence from Australia in the mid-1930s

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We use programming data and find first-run audiences much more likely to support indigenous and British films than in the suburbs, where Hollywood films dominated. The analysis is set within the International Business literature concerning the 'liability of foreignness'. From the work we learn that the preferences of film audiences differed between the city centre (first-run) and the suburbs. We also learn that like elsewhere home audiences have a strong attraction to domestic films. It would seem that first-run audiences were much more likely to discount Hollywood films.

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