Communal Brand Associations as Drivers of Team Identity and Consumer Behavior

Henry Wear, Stephen Hills, Bob Heere, Matthew Walker
  • Journal of Global Sport Management, February 2018, Taylor & Francis
  • DOI: 10.1080/24704067.2018.1432990

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http://dx.doi.org/10.1080/24704067.2018.1432990

The following have contributed to this page: Dr Matthew Walker