This shareable PDF can be hosted on any platform or network and is fully compliant with publisher copyright.
The behavior response of the Nigerian youths toward mobile advertising: An examination of the influence of values, attitudes and culture
- Akeem Soladoye Bakare, Acheampong Owusu, Daha Tijjani Abdurrahaman
- Cogent Business & Management, July 2017, Taylor & Francis
- DOI: 10.1080/23311975.2017.1353231
