The behavior response of the Nigerian youths toward mobile advertising: An examination of the influence of values, attitudes and culture

  • Akeem Soladoye Bakare, Acheampong Owusu, Daha Tijjani Abdurrahaman
  • Cogent Business & Management, July 2017, Taylor & Francis
  • DOI: 10.1080/23311975.2017.1353231

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http://dx.doi.org/10.1080/23311975.2017.1353231