Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing

Kyulim Kim, Eunju Ko, Mi-ah Lee, Pekka Mattila, Kyung Hoon Kim
  • Journal of Global Scholars of Marketing Science, May 2014, Taylor & Francis
  • DOI: 10.1080/21639159.2014.913376

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http://dx.doi.org/10.1080/21639159.2014.913376