What is it about?

Icons, i.e. 'big' attractions in a destination are an important pull factor for visitors. What are these 'icons' exactly? How do they evolve over time? How do they interact with other local attractions? The paper looks at all these questions using a semantic framework to account for the dynamics of icons in a destination, in this case the particular destination of Cartagena, Colombia

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Why is it important?

The article uses a narrative-descriptive methodology, which is framed within a semiotic theory. This type of theories have never been used as analysis tools so in this respect the paper is an innovative one, opening up new perspectives on destination image, destination evolution and destination management. The setting is also a novelty: Latin American destinations are seldom dealt with in the literature

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This page is a summary of: Evolving Iconization and Destination Building: The Example of Cartagena, Colombia, Tourism Planning & Development, July 2018, Taylor & Francis, DOI: 10.1080/21568316.2018.1501730.
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