The effect of selective store location strategy and self-congruity on consumers’ apparel brand attitudes toward luxury vs. non-luxury

Ken Kumagai, Shin’ya Nagasawa
  • Journal of Global Fashion Marketing, August 2017, Taylor & Francis
  • DOI: 10.1080/20932685.2017.1348241

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http://dx.doi.org/10.1080/20932685.2017.1348241

The following have contributed to this page: Professor SHINYA NAGASAWA and Ken Kumagai