Tourism Marketing Collections

What is it about?

Various collections Duke University’s David M. Rubenstein Rare Book & Manuscript Library contain documents about the historical marketing of travel and tourism. Also available are personal accounts from travelers about their journeys abroad. This overview highlights select collections that historians of tourism can use to examine how companies attempted to market their services and destinations on offer to prospective clientele; it will also discuss, though to a lesser extent, documents written by travelers about their experiences away from home.

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